Drive with Heart

I’m doing my bi-annual traffic counts in front of Roosevelt Middle School this week to see how we’ve improved parent behavior, reduced traffic counts, and increased bicycle and pedestrian safety.

There are some positives.  It looks like our bike and pedestrian counts are up and our drop-offs may be lower.

But there are also still some negatives.  The drop-offs in illegal yellow zone are still happening (20 of them today!) as well as some in the bike lane and on the crosswalk.  A couple illegal u-turns and some speeding through the school zone.  We try and teach our students safe traffic skills but really the danger lies in the motorized vehicle drivers.

I really like this campaign from the Dutch.

Here’s the video:

And here’s the translation:

‘Cars today are full of things that protect the driver: belts, crumple zones, airbags, ABS, electronic stability control…”

“And there is an element in the car that protects other road users.”

“That part is in you. Drive with your heart.’

I love that idea of the drivers being the most responsible ones out there.  It’s when we are behind the wheel that we have the most responsibility because we are using the most dangerous device out there.  Reflectors and helmets can only do so much.  The heart can do so much more.  Be kind to others by dropping-off in the right area, going the speed limit (or under), stopping for pedestrians (every corner is a crosswalk), and just generally slowing down, being watchful, and being patient.

Please drive with heart.

One Response leave one →
  1. 2009 November 17

    This is a great campaign. I really like the fact it is talking to drivers – and is still really positive. Everyone has a heart too.

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